Our founder and owner, Sally Newall ran a catering business for over 20 years which was in fact the spring board for the leap into the ice cream business. Incredible feedback from happy customers for her homemade ice cream led Sally to decide to move away from full time catering and concentrate on developing Simply Ice Cream into the successful, premium brand we are today.
In keeping with our beliefs that simple, natural food tastes best, we have created a range of ice creams that are made using natural locally sourced ingredients (where possible), home-made flavours and free from additives or preservatives. Our Ice Cream is still made the old fashioned way, by hand in small batches.
From humble beginnings, when our ice cream was sold at one local farm shop, Simply Ice Cream grew in popularity to 16 shops within the first year. We are extremely proud that today the range is available in nearly 400 outlets across the south of England including 42 Waitrose stores and this list is growing all the time. The superior quality and flavour of Simply Ice Cream has been officially recognised and we have a multi-award winning range, including a Guild of Fine Food, Great Taste Gold Three Star award for our Heavenly Honeycomb Crunch, the highest accolade judged by great taste and texture.
Our company operates with a strong, core set of values – passion, integrity, excellence, simplicity and naturalness – and has gone from strength to strength since its creation. We are continually updating our tastes and flavours, but always in keeping with the changing seasons and high standards of Simply Ice Cream.