Sally Newall and her mother have successfully run a catering business for over twenty years, serving her indulgent homemade ice cream as a dessert. More and more people kept asking where they could buy her fantastic ice cream.

Based on this feedback, Simply Ice Cream was born. Sally wanted to create a product that used seasonal fruits, locally grown and most importantly free from any additives or preservatives. She initially started by supplying just one local Farm Shop to see if there was a market for her ice cream. Within one year, Simply Ice Cream was being sold at 16 shops.

The company has gone from strength to strength over the past three years and Sally has created 22 fantastic flavours and now supplies over 180 outlets across the South of England, continuing to source locally grown natural flavours and ingredients.